Four types of influencers
Different types of brand ambassadors and influencers are available today. They can vary by industry, audience size, and niche market.
Mega or celebrity influencers have a massive following especially more than one million. They include popular athletes, actors, musicians, and other types of public figures. You may think about how these people captivate a diverse audience. This is because of the celebrity status. If you require an influencer for any large-scale brand awareness campaign, then you can choose this category of influencers.
Large enterprise corporations with enough resources and budgets in Dubai mostly prefer this influencer marketing type. If you own any high-end of luxury brand and decide to create a sense of exclusivity, then you can choose this influencer marketing method. Any business targeting a broad audience with different characteristics can get outstanding benefits from this influencer marketing.
Macro influencers are established personalities within their respective niches. They have successfully earned their reputation using the regular content creation and proper engagement over time. They have a following range from 100,000 to 1 million. They provide a targeted method as their followers share common interests. You can consider your budget before collaborating with these influencers to get the brand with substantial reach.
Nonprofit organizations searching for options to raise awareness and funds in Dubai can use the marketing services from these influencers. Startups searching for quick exposure, credibility, and growth can also use this influencer marketing. Airlines and hotels targeting a particular and large audience in Dubai can use this marketing option.
Micro-influencers are influencers with 10,000 to 100,000 followers. They only have highly engaged followers. They have a strong presence on particular platforms like YouTube and Instagram. Smart marketers in Dubai are keen to work with these influencers. This is because these influencers captivate a niche and passionate audience with their content, genuine interactions, and relatable recommendations. Micro-influencers are more affordable than larger influencers. Thus, many businesses from around the world use this influencer marketing service.
Nano influencers have followers ranging from 1,000 to 10,000. They have a good connection with their audience. Though they offer a small reach, they are good partners for companies with the desire to target particular communities and demographics within the budget. They work on a small scale and dedicate their efforts and time to individual partnerships. They ensure that they give customized content for the brand and have personal relationships within niche communities. Small and local businesses with limited budgets for targeting particular regions or communities in Dubai can use this marketing method.